There is still great confusion between what an Internet Liability exposure is and a policy covers, and what a Cyber Liability exposure is and what it covers. As a result, many agents do not see the exposures that exist and are not being adequately educated as to why and how they can sell these products to all of their commercial customers. Hopefully, we can shed some better light on this. The best way I can explain it to you, so that you can explain it to your “non-insurance” customer, follows.
Internet Liability has been available since the late 1990’s and was developed in order to respond to exposure that existed from business who began to develop websites as a means of advertising and informational tools. Part of the concern that arose was libel, slander, plagiarism, and other personal injury exposures arising from non-GL hazards which were excluded by most D&O policies. Some underwriters developed the Internet Liability policy to protect the insured against perils arising from the information they put out. This is what Internet Liability covers- EVERYTHING GOING OUT.
Eventually, e-commerce boomed and many businesses began allowing business and financial transactions as well as collecting customer information. Exposures and hazards were dramatically increased, and Internet Liability policies themselves were not enough the adequately cover this new risk. As a result Cyber Liability policies were created, which provides coverage for EVERYTHING COMING IN.
Cyber Liability consists of multiple coverage pieces that an Insured can select from, including Network Security and Privacy, Data Breach and Identity Theft coverage amongst the perils covered. This coverage is especially important to any commercial company.
Whereas some companies have an Internet Liability exposure, most small commercial insured web sites have only contact information, history, or details on the operation, and not much more. Likelihood of internet liability perils resulting in claims are highly minimized for these companies. However, all of those companies are connected to the Internet, and all have the possibility of cyber attacks and intruders coming into their systems and networks and stealing information. Even highly protected networks face these exposures.

